“I suspected that they were using bots because I heard that it requires about 100,000 downloads per day to hold a ranking in top 15.”
“Recently we have noticed that several game companies are using ‘bots’ to keep their rankings in top 15,” Pak wrote. Furthermore, Pak said GTekna relies on banner ads on websites for its promotion, and doesn’t use bots (automatic purchasing agents) to generate downloads, as he suspected other services do. However, we continue providing our promotion service,” said Pak. “Since Apple clearly mentioned that using a promotion service that guarantees a certain ranking is not allowed, we stopped providing a guaranteed ranking service. In some cases, the companies even guarantee that their promotions will help developers get on Apple’s charts.
Unfortunately, it’s now mutated into a marketing tool that too many people seem fixated on exploiting.”Ĭlimbing the charts: Apple’s Top Paid and Top Free charts are seen as some of the best publicity around.Īnd that’s precisely where companies such as ComboApp and GTekna come in: These firms offer promotional services for developers looking to publicize their apps. “Early on, we used to view the charts as an accomplishment which reflected one’s success. “As the size of the App Store continues to grow in popularity, so does the power of appearing on one of the top paid/free charts,” said Chris Liscio, developer of iOS app Capo, in an email to Macworld. As such, Apple’s rankings are seen as one of the best-and one of the most democratic-places to get your app out in front of customers. Make your mobile marketing budget more profitable with App Radar.Some proponents might argue that the cream naturally rises to the top, but that’s not always the case when dealing with such an enormous volume of competition. This way you will know how and when to boost your marketing investment. With App Radar you can check this crucial information daily, but that’s not all: you will also know how it changes based on your position in the app store ranking charts. How many organic installs do you get for each paid install? You still don’t know? The magic of Organic Uplift and Top Charts Rankings How many new reviews do you get? How does Conversion Rate change based on your position? And how does this affect your revenues?įind all the answers and understand the app stores rankings algorithms with App Radar. How do keywords improve when you conquer the highest positions? We all want more downloads, and reaching the top positions in app store rankings, surely makes it easier to get a high number of new users, but this is not the only benefit from conquering the rankings. We all want to be on the top, but… Do you know what are the consequences of reaching the top positions in the App Store & Google Play Top Charts rankings? Beyond the downloads…
Do you know everything that can make your mobile app stand out in the Top Charts? How to increase app rankings in Google play & App Store?